Any business whose buyers research with AI before making decisions. That now includes law firms, dentists, contractors, real estate, B2B SaaS, ecommerce, agencies, medical practices, financial advisors, and most professional services. If your buyers ask ChatGPT, Perplexity, Gemini, Claude, or Google AI Overview questions about your category, you need AEO. The faster your category's buyers adopt AI search, the more urgent AEO becomes for your business.
