May 19, 2026
If you've invested in AEO, you want to know whether it's working. Tracking AI citations is harder than tracking search rankings because the tools are newer and the data is messier. Here's the practical playbook to track AI citations. Quick answer: Track AI citations four ways: manual checks of 10 to 20 buyer-intent queries across […]
May 18, 2026
The major AI engines look similar from the outside but cite sources with meaningful differences. Understanding the differences helps you optimize for the engines that matter most for your category. Quick answer: The engines differ at the margins. ChatGPT rewards content depth, schema, and entity signals. Perplexity cites aggressively and prefers fresh sources. Google AI […]
May 18, 2026
Two pages on similar topics. Similar word counts. Similar quality. One gets cited regularly by AI engines. The other doesn't. Why some pages get cited and others don't usually traces to factors that aren't obvious from reading the content. Here's what they are. Quick answer: Ten factors decide the gap: where the answer lives on […]
May 15, 2026
"How long will this take to work" is the question every AEO program faces. The honest AEO timeline depends on what stage you're starting from and what you mean by "work." This post breaks down realistic expectations so you can set the right targets. Quick answer: The AEO timeline runs in three stages. Audit score […]